Welcome to Motel.

A branding strategy is an integrated strategy in which brands build credibility by building recognition. Brand strategy is based on various aspects of the business including voice, stories, brand identity, brand values and overall vibe.

Brand marketing is an effective means of improving brand visibility and brand retention. Strong, well developed and optimised brands can improve sales performance in the market, build trust with consumers and eventually increase profits.

The branding agency’s role is to develop, plan, and monitor marketing for clients. Marketing is the method to develop a brand and strategy, such as identity systems, brand architecture and messaging platforms. Brand strategy helps form perceptions and is effective in changing customers behaviour and attracts and retains ideal staff. These are inspired from extensive brand research based techniques influenced by behavioural psychology.